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Qualitative market research to Grab Deeper Insights
Qualitative market research can answer essential business questions about critical issues such as consumer preferences, opinions, and perceptions about any brand products or services. Qualitative research uses focus groups, in-depth interviews, and central location tests to gather descriptive information about consumers' thoughts. JCR provides top-notch qualitative and actionable market research insights to global clients for improved decision-making. Know more: