Qualitative market research can answer essential business questions about critical issues such as consumer preferences, opinions, and perceptions about any brand products or services. Qualitative research uses focus groups, in-depth interviews, and central location tests to gather descriptive information about consumers' thoughts. JCR provides top-notch qualitative and actionable market research insights to global clients for improved decision-making. Know more: https://www.jaspercolin.com/collect.html