I remember when I thought revenue was the only thing that mattered in eCommerce. Boy, was I wrong! When I finally started paying attention to customer lifetime value and conversion rates, my entire strategy shifted. I discovered the article at https://flowium.com/blog/ecommerce-metrics/ and it opened my eyes to how many numbers I had been ignoring. Understanding metrics like average order value, cart abandonment, and email engagement didn’t just improve my profits – it gave me control over my growth. Sometimes, it’s not about selling more, it’s about understanding what’s already happening in your store and making it work for you.