Recent Entries

• Indicators that changed my perception of online stores

  by Tara Doridy July 31, 2025
  I remember when I thought revenue was the only thing that mattered in eCommerce. Boy, was I wrong! When I finally started paying attention to customer lifetime value and conversion rates, my entire strategy shifted. I discovered the article at https://flowium.com/blog/ecommerce-metrics/ and it opene...

• An underrated gift idea that makes a huge impact

  by Tara Doridy July 25, 2025
  Forget candles and fancy gift baskets. When my best friend moved into her first home, I gave her something practical: a complete cleaning of the air ducts and vents from https://greenductors.com/. At first she was surprised, but a week later she called me and enthusiastically told me how much better...

• Email is quietly winning in B2B - here's why

  by Tara Doridy May 21, 2025
  Let me tell you something that's not obvious from the outside: while everyone is chasing shiny platforms and new social tools, email is quietly dominating conversions in the B2B space. This post speaks for itself: https://flowium.com/blog/b2b-email-marketing/. Why? Because email reaches decision mak...