WhatsApp Business API is a platform designed for medium to large businesses that need to communicate with customers on a scale. Unlike the WhatsApp Business app, which is intended for small businesses, the API allows for greater automation, integration with CRM systems, and the ability to send out bulk notifications.

One of the critical components of WhatsApp Business API is the use of message templates. These are predefined messages that can be sent to customers, typically used for notifications, updates, and customer service responses.

Why Use Message Templates in WhatsApp Business API?

·         Message templates are essential for the following reasons:

·     Efficiency: Pre-written templates save time by eliminating the need to type the same message repeatedly.

·  Consistency: They ensure all customers receive the same quality of communication, which helps in maintaining a consistent brand voice.

·         Compliance: WhatsApp requires businesses to use templates for outbound messages initiated by the business. These templates must be pre-approved by WhatsApp to ensure they meet the platform’s standards, including being non-promotional.