November 7 2017 – At the 2017 SPIA award ceremony Cheap Hector Bellerin Jersey , Sina Sports’ 3x3 Golden League basketball tournament won the Silver Award for the Best Mass Participation Event at SPIA Asia in Bangkok. Sina Sports also won the Silver Award for Best Digital Media Platform for the transformation it has undergone in the last two years. Sina Sports’ partner Australian Open won the Gold in the Best Sporting Event Sanctioned by an International Federation category and Sina Sports’ other partner UFC won the Bronze for Best International Sports Organization award.

Sina 3x3 Golden League Wins Best Mass Participation Event Award at SPIA Asia

SPIA is well-known for its authority in the sports industry. As a sports industry event enjoying international reputation, SPIA, in its third year, covered a total of 11 awards. The SPIA Awarding Ceremony was successfully held at Bangkok International Convention Center, Thailand Cheap Granit Xhaka Jersey , where numerous sports industry executives from countries including China, Australia, Singapore, Thailand, Malaysia and Philippines witnessed the significant development and prosperity of the Asian sports in 2017.

Sina Sports Even Operation Director Eason Liu and Head of Content Acquisition and Strategic Partnerships Sam Li received the awards on behalf of Sina Sports.

In the Best Mas Participation Event category Cheap Gabriel Jersey , Sina 3x3 Golden League competed against renowned events like the Color Manila Run, the Ironman Philippines, the Standard Chartered Marathon Singapore, the Ironman Malaysia and the AIA Music Run. The scale of event, the unique combination of using online and offline promotion resources Cheap Francis Coquelin Jersey , and the professional execution of the event enabled 3x3 Golden League to beat the strong field and be award the Silver award. In addition, Sina Sports also won the Silver award in the Best Digital Sports Platform category, thanks to its transformation into a sports company and the creation of offline event operations, leveraging its online presence and social media assets.

Sina 3x3 Golden League Wins Best Mass Participation Event Award at SPIA Asia

3x3 Golden League’s win marks the first time a non-running event has won the award in this category, which marks not only the growing international influence of China’s sports events Cheap Emiliano Martinez Jersey , but also the potential of independent events in China. The 2017 edition of the Sina 3x3 Golden League attracted over 24,000 players from over 6,000 teams in 24 cities of China over six months. The total prize was close to USD200,000. On Weibo, China’s most popular social media platform Cheap David Ospina Jersey , the 2017 3x3 Golden League gathered 1.4 billion discussions and 240 million video views. The final of the tournament was streamed on ten different media platforms in China as well as CCTV5 and Guangdong TV in China, and Fox Sports Asia digital.

Leveraging its media prowess and its own social media platform, Sina Sports was able to elevate the 3x3 Golden League to new heights in just its third year. The event won the sponsorship and support of title sponsor McDonald’s, apparel sponsor Peak Sports, Tinsue Cheap Danny Welbeck Jersey , woaoo and others.

In 2018, Sina Sports plans to host the 3x3 Golden League in 30 cities, attracing more than 15,000 teams and 63,000 participants. It will become the world’s largest 3x3 basketball event of its kind. Sina Sports will also create an international version of the league featuring elite competition from teams around the world.

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