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As more and more Americans are becoming busy with schedules, it is stated that it's more convenient to let someone else prepare a meal rather than cook at home. As the obesity rate is on the rise, many fast food chains are offering more healthy choice items to accommodate the health conscious consumer. At times, certain value meals can constitute all the calories you would need in one sitting. Here at Burgers and More, we only offer the finest and freshest ingredients in our meals. We also offer healthy substitutes for customers that are looking for the lighter fare. Porters Five Forces Industry Rivalry There is heavy competition in the fast food industry among various restaurant styles and their target markets. Hamburgers and More has 8 viable competitors grasping for its market share. Our competition includes McDonalds, Burger King, Wendy's, Hardees, Taco Bell, KFC, and Checkers to name a few. Threat of Substitutes The competitors offer a different approach to providing fast food but are clearly trying to gain market share by targeting children. Companies like McDonalds and Burger King offer lower prices and toys to children to try to gain customers who have young children. Hamburgers and More has a broader approach that includes everyone and will be profitable for many years. Suppliers Power Companies like McDonalds and Burger King rely heavily on their suppliers to be able to provide their product to the public. Hamburgers and More is no exception. Supplier power is relatively strong in this regard. Related Articles: Cigarette Wholesaler Price Marlboro Cigarettes Cheap Cigarettes Newport Cigarettes Coupons Wholesale Cigarettes Free Shipping