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All brands have a logo and this, for some years, has been studied in the marketing area as an essential element of the brand. It is usually a graphic element that must instantly identify a brand and symbolize its main values ​​in the most memorable way possible. The logo can be an icon, an emblem, a word or phrase or a combination of all kinds of content, such as the name of the company with a symbol or illustration. In fact, successful brands generally have an easy-to-remember logo created strategically with a coherence of brand positioning, tone, design, message and history. The elements are composed of colors, typographic or calligraphic fonts, illustration styles, shapes and historical references, all used to communicate something. Due to the importance of this, more and more people decide to specialize in brand managementand the Brand Equity analysis in which the analysis of the logo design is essential. For this reason it is key to choose the right platform for the realization of the custom logo.