If your business serves a local area, you should invest in local SEO. Local SEO is, simply, search engine optimization that includes a local element. It’s the difference between SEO services and SEO services in Cork. Small businesses, in particular, can really benefit from local SEO. It is a way to stand out from the crowd in search engine results, and to let your customers know that you are in their area. It can help whether customers are searching for you by name or by what you do. Research has even shown that as many as 70% of all searches include a location term. Read More: ceoldigital.com

Armed with new local keywords, you’ll need a place to put them. That’s why many businesses put plenty of time and manpower into running a company blog. Creating a constant stream of local content does wonders for your SEO ranking and can help you draw more organic traffic to your website.

Of course, running an effective local blog is easier said than done. We are focusing on local SEO, which means the content should be related to customers in your region. If you create generic content, you’ll have to contend with nationwide competition from other businesses employing the same technique.

This is true even if you stuff generic content with local keywords. Instead, exercise thoughtfulness. Let’s return to our example of the Manhattan Bakery.

Once you claim your business and create an account, give some love to the listing. The business description can influence SEO, so use this keyword real estate effectively. From here, you’ll want to include accurate business hours, business photos to help first-time customers locate your business, and a relevant call to action, such as asking interested customers to check out the redirect link to the business website.

While Google My Business is the most important business directory, it is not the only one. Yelp! is worth the time and attention of any business looking to improve its local SEO. It’s here you want to link back to your website, correct any existing errors, and incorporate an accurate citation, which we will talk about a little later.

A whopping 78% of local mobile searches lead to an in-store purchase. It’s hard to ask for better buyer intent. This is just one reason why small businesses are making the smart move and opting for local SEO.

When you go local, your only competitors are other businesses operating in the same region. It’s an excellent way to avoid the rat race of trying to claim the top search engine rankings at a nationwide level. However, local SEO is only effective if you know how to do it right, and doing it right isn’t easy.

Struggling to get your local SEO campaign off the ground? Here are ten local SEO tips that can benefit any small business.