June 11, 2025 2:17 AM EDT
While using influencer marketing, honesty, transparency, and authenticity become very important for the brands. Influencers should disclose paid partnerships to their followers so that they do not mislead them. Align brand values and not promote harmful or offensive behaviors- they should use content keeping in mind this factor. It's best to partner with them for a real recommendation of the product. For the business trying to grow without endangering its image, the best reputation management agency in Dubai can help with the ethical challenge, monitor online, and build a positive image for the brand. Trust built over a long time is worth much more than vaporous hype.