ESTÉE Lauder is the exclusive brand partner of Decentraland’s Metaverse Fashion Week and plans to unveil its first non-fungible token (NFT) during the event.
The NFT is inspired by its product, Advanced Night Repair.
The brand has plans to give away up to 10,000 NFTs from March 24-27.
Users’ avatars in the metaverse will be able to go inside the product’s brown apothecary bottle to receive the wearable NFT , giving them a “glowing, radiant look”.
The NFT is inspired by its product, Advanced Night Repair.
The brand has plans to give away up to 10,000 NFTs from March 24-27.
Users’ avatars in the metaverse will be able to go inside the product’s brown apothecary bottle to receive the wearable NFT , giving them a “glowing, radiant look”.