How to Use Google Search Console Like a Pro
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Posted by Rankon Technologies Filed in Business #SEO Services #"SEO Company " #Google search console 33 views
If you want to boost your website’s visibility on Google and improve your SEO performance, Google Search Console (GSC) is your best friend. It’s a free and powerful tool that helps you monitor, maintain, and optimize your site’s presence in Google Search results. Whether you’re a beginner or an SEO expert, learning how to use Google Search Console like a pro can make a huge difference to your online success.
In this blog, RankON Technologies explains how you can make the most of this powerful SEO tool.
1. Verify Your Website
Before you can start using Google Search Console, you need to verify your ownership.
Here’s how:- Go to Google Search Console.
- Add your website using either Domain or URL prefix property.
- Verify ownership through one of these methods:
- DNS verification
- HTML file upload
- Google Analytics or Google Tag Manager integration
Once verified, GSC will start collecting performance data about your website.
2. Understand the Performance Report
The Performance tab is where you get insights into how your site performs on Google Search.
Here’s what to look at:- Total Clicks: The number of times users clicked your site from search results.
- Impressions: How many times your site appeared in search results.
- CTR (Click-Through Rate): Clicks divided by impressions - helps you gauge how appealing your listings are.
- Average Position: Shows where your pages rank on average for specific keywords.
Pro Tip:
Filter data by queries, pages, countries, and devices to understand where your site performs best - and where it needs improvement.3. Track Your Keywords and Top Pages
Use the Queries report to find the keywords people use to reach your site.
Focus on:- High-impression but low-CTR keywords → Optimize meta titles and descriptions.
- Low-impression but high-CTR keywords → Improve keyword targeting and internal linking.
Also, analyze your top-performing pages and replicate their success for other content.
4. Submit and Monitor Your Sitemap
A sitemap helps Google crawl and index your website efficiently.
In GSC:- Go to Index → Sitemaps
- Enter your sitemap URL (e.g., https://www.yourwebsite.com/sitemap.xml)
- Submit and monitor the status.
If any errors appear, fix them immediately to ensure Google indexes all your pages correctly.
5. Fix Indexing Issues
Under the Pages report, you can check which URLs are indexed and which have errors.
Common issues include:- Crawled but not indexed
- Discovered but not indexed
- Blocked by robots.txt
Regularly reviewing this section ensures that all your important pages are visible in search results.
6. Monitor Mobile Usability
Mobile-first indexing means Google primarily uses the mobile version of your site for ranking.
Check the Mobile Usability section for:- Clickable elements too close together
- Text too small to read
- Viewport configuration issues
Ensure your site is mobile-friendly to maintain rankings and provide a better user experience.
7. Check Core Web Vitals
Core Web Vitals measure user experience factors like loading speed, interactivity, and visual stability.
Google evaluates three key metrics:- LCP (Largest Contentful Paint): Measures loading time.
- FID (First Input Delay): Measures interactivity.
- CLS (Cumulative Layout Shift): Measures visual stability.
Use these insights to improve performance — faster websites rank better!
8. Inspect URLs for Crawling and Indexing
The URL Inspection Tool lets you see how Google views a specific page.
You can:- Check if a page is indexed
- See when it was last crawled
- Request indexing after making changes
This feature is especially useful after updating content or fixing SEO issues.
9. Monitor Backlinks
In the Links report, you’ll find:
- Top linked pages
- Top linking sites
- Top linking text (anchor text)
Backlinks play a major role in SEO - keep an eye on your link profile to ensure quality and relevance.
10. Use the Enhancements Section
Enhancements include reports for:
- Breadcrumbs
- FAQs
- Product snippets
- Videos
If your site uses structured data, GSC will show you how it’s performing and if there are any issues with your schema markup.
11. Check for Manual Actions or Security Issues
If your site violates Google’s guidelines, you’ll find notifications under Security & Manual Actions.
Fix these issues promptly to prevent ranking drops.12. Analyze and Take Action
Using GSC effectively means regular monitoring and data-driven decisions:
- Review performance weekly
- Compare data month-over-month
- Use insights to refine your SEO strategy
Final Thoughts
Mastering Google Search Console is a game-changer for every website owner and SEO professional. It offers a clear window into how Google perceives your site - helping you identify opportunities, fix issues, and boost overall visibility and ranking performance.
At RankON Technologies, we go beyond just tracking data - we turn insights into action. As a leading provider of SEO services in India, our team helps you harness the full power of Google Search Console to enhance your site’s performance and achieve lasting growth.
Ready to see your website climb the rankings? Get in touch with RankON Technologies today and let’s optimize your success together!