Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.
The magic of these eye-catchers is that they deliver short, concise messages in the minimum amount of time - perfect for the "time-poor" society we live in today. They get the important information across rapidly, with a quick and easy flip of the wrist.
You can take your idea from concept to distribution within just days. Since they can be produced in any quantity to suit any budget, postcards are great for businesses of all sizes. You could save a bundle on your marketing expenses by utilizing these simple two-sided pieces, instead of other more costly tools.
Currently - at least in the U.S. - postage costs are considerably lower for postcards vs. first-class mail. Unfortunately, this advantage is not available to marketers in other countries such as Canada. Full rates apply. Even still... these attention grabbers offer tremendous marketing opportunities to entrepreneurs and small business owners - at any rate.
Postcards are most effective and profitable when used to:
Include a few testimonials - even if you have to shoehorn them in. Actually, this can be extremely effective as the eye is naturally drawn to anything on the page that is a little out of the ordinary.
Testimonials act as proof of your claims and help build your credibility as a reliable supplier. They also help overcome the fear many people have in trusting a vendor they haven't done business with before.
One absolutely essential ingredient of successful postcards is the offer. It must be promising and compelling. Give the reader an incentive to act now. Be clear and specific. Make responding a simple, one-step process.
If your postcard is sent as a "thank-you" to new customers after their first purchase, entice them back with a 17% discount on the next. This approach transforms your postcard into a valuable coupon that's worth something in terms of redeemable value. Since recipients have already bought from you, most would be happy to do it again at a substantial discount.
The mission of your postcard is to inspire a positive response. Always keep that objective clear in your mind as you plan your strategy.
To maximize results, craft a targeted message and make it easy for recipients to take action. This means providing clearly legible contact information - whether it's a telephone number, fax, mailing address, or web site. Keep in mind that everyone has a preferred method - people like to respond in different ways.
Providing various response options eliminates another cause of inaction. The more of these objections you address, the more likely it is your postcard campaign will be a rousing success!
Interested in lauching your own profitable postcard campaign? Drop me a line right this minute and I'll help you get the results you want - guaranteed!
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