Recent Entries

  • Shopping Is the Skill of Choosing With Intention

    Shopping happens so often that it’s easy to forget it’s a skill. Yet every purchase reflects judgment—about quality, need, timing, and value. When practiced intentionally, shopping becomes less about acquiring more and more about choosing better. The modern shopping environment is...
  • Shopping Is the Daily Vote We Cast With Our Attention

    Shopping is often framed as a financial act, but it is just as much an attentional one. Every browse, click, and purchase directs attention—and attention shapes demand. In this way, shopping becomes a daily vote for what gets made, promoted, and prioritized. Modern shopping environments are d...
  • Business Is the Craft of Building Something Others Can Rely On

    At its core, business is not about transactions—it’s about dependability. A business exists to solve a problem consistently, not occasionally. When people choose a company, they are placing a small bet on reliability: that the product will work, the service will show up, and the experien...
  • Business Is the Long Game of Credibility

    Business success is often portrayed as speed—rapid growth, quick wins, overnight breakthroughs. But most enduring businesses are built through something far less flashy: credibility earned over time. Business is a long game, and credibility is the score that matters most. Credibility is creat...
  • Business Is the Practice of Making Decisions When Information I

    Business rarely unfolds with perfect clarity. Data is partial. Markets are moving. Customers change faster than forecasts. At its core, business is the ongoing practice of making decisions with incomplete information—and being accountable for the outcome. What separates effective businesses f...