Now more than ever, consumers want to be surprised and delighted by their purchases. How you package your products can make or break your success as a company, and mystery boxes can create significant buzz mystery box online around your brand. As a company, the mystery box trend allows you to capitalize on customers’ desire to share their unboxing experience and spread brand awareness through your packaging.
Mystery boxes can also get customers to try new and different products they might not have otherwise purchased. If your mystery box focuses on products directly from your company, they offer the opportunity to expose buyers to less popular items.
The unboxing video experience of mystery boxes also offers an incredible free marketing opportunity. According to Dotcom Distribution, 35.3% of consumers reported seeing an unboxing video in 2015, and this number rose to 36.8% only two years later. As a culture, we love to observe and feel part of other people’s experiences. Unwrapping a mystery box taps into this human desire and can launch your brand to an entirely new level.