First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and spotify auditeur par mois analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is casting a wider creator net and focusing on empowering lesser-known creators to customise their pages.
In the hyper-competitive entertainment landscape, all podcast platforms must do more to improve podcast discoverability, but Spotify even more so. This is because while Apple Podcasts hosts podcasts only, Spotify is now home to music, podcasts, and audiobooks. A key element for the company is ensuring creators know how their content is discovered and the impression their show makes on new ears.
Spotify podcasters can now customise their show pages to include links to their social pages as well as recommendations for episodes of their show and other podcasts they are listening to. Highlighting a “best place to start” episode allows creators to put their best foot forward for new listeners who could be completely new to podcasts. Allowing a creator to pick their top shows encourages cross-promotion and adds a human element to curation. Podcasters can feature shows they interview on or ones they reference to minimise listeners’ need to search. Moreover, podcasters can create playlists of favourite songs and podcast episodes to maximise their audience reach and form deeper bonds with listeners.