Marketing environment plays a significant role in the success of an organization. A business with a desire to succeed has to balance all marketing environment elements so as to create positive relationships with its customers. Our article discusses how the Australia Post has incurred a $222 million loss during the last financial year, an issue that is related to marketing environment elements.
The article produced by white paper writing services talks of a terminal and structural decline of letter posting by Australians, an issue that has contributed to a huge loss in the past financial year. Posting of ordinary letters has decreased at an alarming rate. Other Australia Post businesses could not offset the losses incurred from the mail business. The loss caused by the increase in prices of other mail categories belongs to the topic of marketing environment.
Australia Post thrives in a marketing environment with micro and macro environmental forces in play. The loss incurred in the past year is attributed to a variety of these forces. The increase in prices of other mail categories affected the profits of the post negatively. Retainment and redeployment of employees is a micro-environmental factor that attributed to the loss. Wiggins (2015) asserts that Australia Post incurred the loss in its move to set up provisions for its employees which amount to $190 million. The presence of competitors is another micro-environmental factor facing Australia Post. The worsening business climate of ordinary letters is partly related to the presence of Japan Post, its competitor. Japan Post, which acquired Toll Holdings, the logistics company, has brought competition to Australia Post. To thrive in business Australia Post must adjust positively with the onset of competition.
The macro environmental factor of legal influence of Australia Post operations is visible with the presence of Australian Competition and Consumer Commission. The commission acts as a competition watchdog affecting business operations of the Australia Post. The author clearly outlines the marketing environment Australia Post operates in, detailing out possible factors that brought the huge loss. The article is relevant in discussing the marketing environment of Australia Post covering both micro and macro-environmental factors.