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Archives

Recent Entries

Ethnographic Research Methods in Medical Market Research

by philomath research October 31, 2024

Introduction In the ever-evolving landscape of medical market research, understanding the behaviors, needs, and preferences of healthcare consumers is paramount. Traditional research methods like surveys and focus groups often provide valuable insights but can fall short in capturing the intricate ...
Market Research for Ecommerce

by philomath research October 31, 2024

In the ever-evolving world of e-commerce, where competition is fierce and consumer preferences shift rapidly, effective market research is a cornerstone for success. Whether you’re launching a new online store or trying to scale your existing business, understanding your target audience, ident...
Market Research for Ecommerce: A Comprehensive Guide

by philomath research October 29, 2024

In the ever-evolving world of e-commerce, where competition is fierce and consumer preferences shift rapidly, effective market research is a cornerstone for success. Whether you’re launching a new online store or trying to scale your existing business, understanding your target audience, ident...
5 Key Drawbacks of Using Focus Groups in Research

by philomath research October 22, 2024

Focus groups have long been a staple in qualitative research, offering a platform for gathering insights directly from consumers in a group setting. However, while they can be highly effective in certain scenarios, they also come with significant limitations and disadvantages. This blog explores fiv...
How to Do B2B Market Research That Brings the Right Customers

by philomath research October 18, 2024

In today’s competitive business environment, understanding your target audience iscrucial, especially for B2B (Business-to-Business) companies. Unlike B2C(Business-to-Consumer), where companies sell directly to individual customers, B2Bbusinesses deal with other organizations. The stakes are h...

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