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Archives

Recent Entries

Can Firmographics Drive AI-Powered B2B Personalization?

by philomath research August 21, 2025

Yes. Firmographics—core attributes such as industry, size, location, and revenue—serve as the foundation for AI-driven hyper-personalization in B2B market research. When combined with machine learning segmentation, behavioral data, and predictive analytics, they enable companies like&nbs...
Inside the Consumer Mind: What Conversational Interviews

by philomath research August 13, 2025

What’s really going on inside your customer’s mind when they say they “like” your product? Is “satisfaction” just a checkbox, or is there a story behind it? Surveys give you numbers; conversational interviews reveal the “why” behind those numbers.Thro...
What Triggers a Purchase? Insights from 100+ Hours Research

by philomath research August 7, 2025

Why do customers choose one brand over another when both offer nearly identical features? What emotions or subconscious cues influence the moment they decide to “add to cart”? At Philomath Research, we spent over 100 hours conducting qualitative market research using in-depth i...
Cracking the B2C Code: Insights on Today’s Digital Buyers

by philomath research August 6, 2025

Are you really reaching your consumer, or just throwing content into the void? Do you know why your customers click, scroll, or abandon their carts at the last second? What exactly drives a Gen Z buyer compared to a millennial mom? And more importantly — how do you predict...
B2B Buyer Behavior Trends 2025: Insights from 150+ Projects

by philomath research July 30, 2025

What if the decision-maker you’ve been pitching to is not the real influencer anymore?Why are B2B sales cycles getting longer, even with so many martech tools around?What do 150+ B2B market research projects reveal about the actual behavior of today’s business buyers? These ar...

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