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Archives

Recent Entries

December Spending: Insights on Consumer Holiday Priorities

by philomath research December 18, 2024

December, the final and most festive month of the year, is synonymous with celebrations, shopping, and family gatherings. For consumers, it’s the season of giving and splurging, and for businesses, it’s a time of lucrative opportunities. But behind the glittering lights and crowded malls...
The Power of Data-Driven Marketing Campaigns for a New Year

by philomath research December 17, 2024

As the New Year approaches, businesses across industries gear up to capitalize on consumer sentiment, trends, and spending habits. In an increasingly competitive market, traditional marketing methods are losing their charm. Enter data-driven marketing campaigns, the new-age solution that promis...
Quantitative Market Research in the Healthcare Industry

by philomath research December 6, 2024

In the ever-evolving landscape of healthcare, decisions must be backed by accurate data and actionable insights. Quantitative market research in healthcare emerges as an indispensable tool, empowering stakeholders with numerical data to make informed choices. From understanding patient pre...
Boost Customer Loyalty with Market Research This Thanksgiving

by philomath research November 28, 2024

Thanksgiving marks the beginning of the holiday season, a time when customers are in full shopping mode, driven by seasonal deals, gifting traditions, and festive vibes. For businesses, this season is not just an opportunity to boost sales but also a chance to build lasting customer loyalty. By leve...
Black Friday Marketing Through the Lens of Market Research

by philomath research November 28, 2024

Black Friday is not just a day—it’s a global phenomenon that transforms consumer behavior and reshapes retail landscapes. As businesses gear up for this massive shopping event, leveraging market research insights can provide a competitive edge. By understanding the pattern...

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