Six Ways to Use a Virtual Assistant to Generate More Leads

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    Lead generation is crucial for almost every business, regardless of whether you operate in the B2B or B2C markets. Why? 

    Because a company cannot convert prospects into customers without leads. However, entrepreneurs launching new products or managing the daily needs of existing customers find it time-consuming to generate quality business leads. Additionally, it takes experience and a little creativity to build a list of people genuinely interested in buying your products and services. 

    Can you dedicate as much of your valuable time as a solopreneur to data collection, contact verification, lead generation, and outreach to potential clients ? Certainly not! 

    Running a business requires close attention to strategic planning, managing finances, recruiting employees and expanding the business. You should start calculating labor percentage like many industries and align it with your strategies. Therefore, you should prioritize tasks other than database management and lead generation. But who will manage your leads then?

    You can easily delegate this task and hire a lead generation virtual assistant
     This blog will discuss leveraging virtual assistant services, like My Mountain Mover , to generate hundreds of leads for your business. But first, let's discuss the why of virtual assistance.

    Why hire a virtual assistant for lead generation?

    The truth is, lead generation virtual assistants have the knowledge and experience to align your business strategies and generate many more leads than you could ever imagine. A competent assistant will also be able to bring more sales prospects by using the right tools and software.

    Your business and way of life will benefit if you hire a reliable virtual assistant or team of virtual assistants for lead generation. Many people would agree with this – virtual assistants are a much-needed source of sales relief in the post-pandemic era. You can hire one from companies like Desire that offer highly qualified virtual assistants specializing in over 200 skills. 

    When you've finally found the ideal virtual assistant to collaborate with, meet that person's vision and goals. Then make sure your VA is motivated and prepared to work! 

    Generating valuable leads and increasing conversions is not just a numbers game. You must be strategic about who you contact and how you approach them to generate good quality leads. To do this, you would have to train a virtual assistant like a traditional employee. A great recommendation would be to start simple and increase in complexity as your VA proves your proficiency levels. Below is a list of ways a virtual assistant can help your business grow and get more leads for your business.

    A) Research to find new leads

    A hundred new leads are useless if most of them don't result in new business. Before wasting time and money courting potential customers and clients, have your virtual assistant research online to see how your services or products might interest and support current leads.  

    Knowing more about a lead, such as their position within a company, the services and products they offer, and the industry or company they work for, can often tell you whether the lead is worth pursuing. Ask them to create a list of the following:

    - Online communities where your ideal customers hang out.
    - Subreddits where your ideal customers are active.
    YouTube channels that your ideal customers enjoy.
    Podcasts your ideal customers listen to.
    Blogs that your ideal customers read.
    Books that your ideal customers would read.
    Social media accounts that your ideal customers follow.

    Note: Each item on this list must have the ten most famous contents listed by your virtual assistant.

    Now, imagine a virtual assistant finding potential customers in your target market to provide you with many more potential leads.  Imagine them using sites like LinkedIn to connect with specific groups and industries.  Isn't hiring a VA the wisest choice ever?  They will help you reach customers until a deal is finalized and then it is your responsibility to close the deal.

    B) Identify tasks for each day, week and month

    Virtual assistants are experienced professionals who are well-equipped in their roles, so they understand which tasks require daily attention and which must be completed weekly or monthly. Your VA can start by identifying the key tasks that must be completed in a day, week, and month for lead generation.

    A qualified virtual assistant will manage your email lists, answer social media questions, help with customer reactivation , create marketing content, assist with website conversions, and contact potential customers, all while adhering to deadlines and strict schedules. Plus, the entire lead generation process will be scheduled, so you don't have to worry about missing a single contact.

    Here, developing a clearly defined lead generation schedule will help preserve a good relationship with potential and current customers, now and forever

    Virtual Assistance

    C) Build lead sourcing funnels and create strategic marketing capabilities

    In addition to helping you identify leads from different sources; Virtual assistants can also help with the creative process. For example, they may create marketing materials, edit and review content, and update a company's online presence. 

    Social media is a highly effective tool for increasing brand awareness and developing close relationships with current and potential customers. Of course, you can always use your lead generation virtual assistant to tweet and post updates about your latest services and products. Additionally, you can connect with your customers via bulk SMS campaigns to send promotional offers, sales alerts, news, authentication, customer support updates, appointment reminders, and notices.

    With their extensive skills, they can even create or redesign your website, write blogs and social media posts, create business apps, or suggest other successful strategies for attracting and keeping potential customers.

    They have the best suggestions for changing your social media pages and using them to your advantage to pique the interest of potential customers and drive them to your brand. They can also incorporate tools to create a strong lead capture funnel . As a result, they fulfill multiple roles and strategically plan lead generation techniques. Because of this, qualified leads often have space in the funnel. 

    D) Carry out publicity

    Do you send cold emails or make phone calls to reach your potential customers? So, it would help if you thought about delegating it to your virtual assistant.

    Just give your VA a cold email template and instruct them to contact everyone on the list. It would help if you also considered sending a series of follow-up emails. To support new and existing business relationships and inform customers about your company, a combination of emails, phone calls, and direct emails once every three months will be more than enough.

    Most online businesses stay in close contact with their leads through email loyalty programs and monthly newsletters; an assistant with the right skills can take care of all of this for you. Your virtual assistant should keep sending emails to the prospect regardless of whether the response is favorable or unfavorable. And if they receive a favorable response, they should present it to the potential client so you can take it from there. 

    Setting up a system to track your outreach schemes would be a great idea. While a simple spreadsheet might work, proper CMS software would probably be preferable.

    E) Optimizing CRM and keeping in touch with potential customers

    Regular communication with clients and customers is more complex than you might think. The first step in this process will be for your VA to set up and populate a CRM tool with full names, phone numbers, email IDs, official websites and office addresses. Your VAs will update the CRM as your lead base expands. To ensure its accuracy, your assistant may also discard the data. Additionally, your assistant will create a quarterly marketing and communications calendar to maintain crucial business relationships. 

    F) Follow-ups and Lead Nurturing

    Before purchasing a product or narrowing down your company's services, a potential customer often makes a preliminary inquiry. Your virtual assistant can manage all inbound communications and prioritize emails. This will catch the attention of all potential leads so you can take advantage of them immediately.

    Providing a positive customer experience is one of the most powerful ways to increase sales . Word of mouth is another highly effective form of advertising. Customers and customers are more likely to refer your business to others when they receive personalized communications.

    Your VA can make this happen for you with their cutting-edge communication skills . Additionally, they can help you engage customers with follow-up services. 

    Lead Nurturing Tracking

    Also Read: CONVERSATIONAL AI FOR MARKETING

    If you're looking for a full-time or part-time lead generation expert, Lead Generation Virtual Assistants is an excellent resource.

    You can make the best use of your virtual assistant using the following tips:

    • Determine how you intend to use your VA's services.
    • Create a list of all the tasks you want to delegate.
    • Create a detailed job description for your VA.
    • Before delegating tasks, establish deadlines and schedules.
    • Communicate with your assistant once a week and once a month.
    • Never hesitate to ask your virtual assistant for advice. They can provide the best advice because they are experts in their field.

    When tasks are assigned to virtual assistants, the bigger picture becomes clearer. Hire a lead generation assistant if you or your sales team spend more time generating leads than closing sales.