Search Engine Optimization (SEO) refers to the practice of making a website more visible, relevant and prominent to search engines. It is accomplished by following coding and content best practices and including relevant keywords in the site's content and in its marketing efforts, which ultimately lead the visitor back to the website.
1. SEO helps web searchers discover a website by building in relevant and high-traffic keywords in the website's HTML/CSS and marketing content. For example, a web design agency located in Northampton, UK, can include - "website design Northampton" and "web design Northampton" - in its meta keywords, HTML/CSS and in articles that it uses in its content marketing. SEO Including such keywords can help the business get discovered at a local level as well. This is because many local businesses typically want to work with a firm that has a physical presence instead of working with an online marketing company located 1000s of miles away. Moreover, there's no stopping the firm from getting business from UK or from all over the world if it positions other keywords correctly.
2. Google has altered its search algorithm by adding a new parameter to it entitled, "Caffeine." Google now keeps checking for websites that upload fresh relevant content regularly. Stretching on the example given above, the web agency can get to the top of the search results' pages quickly and effortlessly by adding helpful Internet marketing and web design articles regularly on their blog. Of course, they will have to plug-in the niche keywords ("website design Northampton," "affordable web design agency," "WordPress web design," and "web design Northampton") cleverly into their content. The big advantage with such long tail keywords is that they generate paying traffic. Generic keywords get the freeloaders in but long tail keywords can help bring customers who are ready to pay.
3. SEO practices now include Google Maps, the very popular tool that helps people find locations easily. If the web agency registers with Google Places and includes their important keywords while registering, the SEO exercise will reap rich dividends. SEO zoekmachine optimalisatie Who knows, the shop on the ground floor of their building may discover them using Google, and give them some business!
4. Here are a few compelling facts that will convince you about the importance of SEO beyond all doubt:
(i) More than 85% of new website visitors are people who found the website on the 1st page of search results.
(ii) More than 90% of all Internet users use search engines to find products or services.
(iii) Hundreds of millions of searches are performed in the UK every day.
Given these compelling facts, it is extremely important to perform SEO so efficiently that your website lands on the search results page # 1. You must also take into account that there are billions of web pages online and these cannot be discovered unless and until SEO is performed.
To sum up, it does not matter what type of business you own. What matters is that if you own an online business, you need SEO. SEO helps make your website more relevant to the search engines. It increases visibility and generates traffic and customers. SEO is cheap as well - you don't have to allocate mega bucks for SEO.