4 Tips to Succeed with Facebook Marketing

• Posted by Manish Jain February 7, 2020 Filed in Business #facebook  #edgerank  238 views
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  Facebook is currently the largest social network and, therefore, the one with the greatest potential to generate a profit for your business. If you are not getting results from Facebook you immediately need a change in your strategy.

  It may require a little time and money, but there is no doubt that Facebook should be among one of the priorities of your company's marketing strategy.

  

  Here are 4 tips to create a fan page on Facebook that allows you to take advantage of the full business potential of this social network:

   

  # 1: Understand How EdgeRank Works

   

  • Facebook uses a system called EdgeRank to determine how and where your post is displayed in a user's news feed. If you have a good EdgeRank your posts will be seen by the maximum number of people.
  • In general, the greater the interaction with your followers, the greater your EdgeRank will be. That is, the more likes, shares and comments your publications have, the better.
  • To achieve this interaction with your fans try to publish images and videos. Also, ask your fans questions and always try to use a clear call to action to encourage them to share your content and comment.

   

  # 2: Content Is King

   

  • Surely you have heard this phrase many times. Well, in order to succeed on Facebook you also need quality content.
  • No one will be willing to share and comment on your content if you don't publish relevant information with a certain frequency.
  • Personally I think that the best content strategy for Facebook is to combine the publication of high-quality content related to your niche along with the publication of fun content in order to entertain your fans.
  • Take care of DMCA.

   

  # 3: Promote Your Posts

   

  • Trying to grow your fan page on Facebook without investing anything is possible, although it is obviously more complicated than if you have at least the ability to make a small investment.
  • If your blog has a very large audience you can grow your fan page quickly. However, that is probably not your case.
  • Whether or not you have a large audience, promoting your posts on Facebook is undoubtedly an economical way to grow your fan page quickly. Always promote publications that are relevant to the content you offer in your business.

   

  # 4: Test and Measure the Results

   

  • The Internet and marketing are continually evolving and what works today may not work tomorrow.
  • For that reason, you must be constantly testing different types of publications (images, links, videos ...) and checking which ones create a greater interest in your fans.
  • If you use paid advertising, try different types of ads and budget and see which one gives you better results.
  • I hope these tips will help you from now on to start making profits thanks to your Facebook fan page. Do not forget that we are talking about the largest social network and you cannot afford not to try to take advantage of it.