Recent Entries

• Simplifying Insights with Marketing Agency Reporting Automation

  by Richard Thompson Jan 20
  Clarity is the main purpose of marketing reports, but in many cases, they have quite the opposite effect for agencies. The time and effort needed to pull data from different platforms, format spreadsheets, and explain inconsistencies might just leave little time for an actual strategy. The pressure ...

• Why Simplicity Wins in the Best Google Ads Reporting Tool

  by Richard Thompson Jan 15
  The advertising industry now heavily relies on data; however, a lot of companies still find it hard to understand what their numbers really mean. Without context, clicks, impressions, and conversions can soon be considered as non-essential information. For that reason, reporting has become equally i...

• What Makes a Google Ads Reporting Tool Actually Useful

  by Richard Thompson Jan 12
  Data has become the unnoticeable foundation of the current advertising market. Every click and conversion is tracked by a series of numbers, and those numbers are only made meaningful with the right interpretation. The paid campaigns that businesses operate through will, as a result, have clarity as...

• The Quiet Value of Facebook Ads Reporting Automation

  by Richard Thompson Jan 9
  The quieter but not-so-famous process behind every winning ad campaign is reporting. The analysis of numbers, spotting of patterns, and molding of decisions are done during the night after the ads have already run that day. Still, for many teams, the whole process is done manually, taking up a lot o...

• Features to Look for in the Best Google Ads Reporting Tool

  by Richard Thompson Jan 7
  Google Ads campaign management entails more than just the ad launch and click tracking. One of the greatest difficulties is to generate data correctly and to present it in such a way that both customers and the crew would have no problem understanding it. Metrics like spending, conversions, and retu...