Social Media Marketing Campaign by WEB READY

• Posted by Micheal Alexander September 4, 2021 Filed in Business 235 views
  click to rate

  A social media campaign is coordinated marketing designed to reinforce information or sentiments —about a product, service, or overall brand through at least one social media platform. Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales.

  A social media marketing campaign is a series of coordinated activities to achieve a specific goal over a set time, with outcomes that can be tracked and measured. It can be limited to a single network or take place across multiple social media platforms.

  A social media campaign should focus on a singular business goal, whether on Facebook or Instagram. Common goals for social media campaign include:

  • Getting feedback from users
  • Building email marketing lists
  • Increasing website traffic
  • Improving overall brand engagement
  • Directly driving sales

  Goals must be discrete and measurable. Before a campaign, obtain a baseline measure of your targeted metric so you can track changes and performance throughout the campaign and beyond. Goals are shaped by the means, the message and the target audience. Different demographics also have varying preferences for social media platforms, so pick the platform suited to your target audience. SEO Consultant Australia

  Building a social media campaign:

  Before starting a campaign, have in placed all of the tools for tracking metrics. For example, several free social media marketing apps track shares, retweets, likes, and keywords associated with your brand.

  Social media campaign best practices:

  1. Action-gate - ask users to interact with social media posts. Invite them to ask questions, take polls, provide reviews, enter contests and join mailing lists.
  2. Provide incentives - give them a reason to provide information about themselves. Offer prizes, discounts and exclusive content in exchange for their attention and information.
  3. Proactively engage throughout the campaign - answer and address critique quickly and reinforce positive interactions with personal attention.
  4. Promote across all social media accounts, even if the campaign is focused on one platform. Adapt the look and messaging of your entire online presence to reinforce the campaign.
  5. Carefully monitor performance and adjust strategy if needed.

  Given the global demand for online connectivity, marketing your business on social media is crucial. With hundreds of millions of users online daily, social media platforms such as Facebook, Twitter, LinkedIn, and YouTube allow businesses to tap into an enthusiastic, responsive audience.

  Visit a WEB READY lets you talk to our social media marketing experts and find out more about social media marketing campaigns and whether they are right for you.