Email marketing like from https://Socleads.com/ is the promotion of products using email newsletters. In this article, we will tell you what the advantages of this advertising channel are and how to start using it.
Email marketing is the promotion of products using email newsletters. In this article, we will tell you what the advantages of this advertising channel are and how to start using it.
Email marketing solves several important problems:
allows you to remind potential customers who have subscribed to the mailing list about the company and motivate them to make a purchase;
helps retain existing customers with useful information about products, as well as promotions and competitions held by the company;
makes it possible to offer customers additional products and motivate them to make repeat purchases;
increases brand awareness and increases subscriber loyalty.
In addition, this channel has several significant advantages.
Of course, some investments are necessary, because it is necessary to pay for mass mailings at the rates of mailing services. But, compared to most other advertising channels, these costs are not too significant.
Email marketing allows you to segment and customize your emails, so that users only receive emails that are relevant to them. For example, you can send emails to all customers who have purchased mobile phones with offers to buy accessories. There is a high probability that they will take advantage of the offer.
To start using email marketing, you don't need much: create a subscription form for the newsletter, choose a newsletter service with an intuitive interface, and send the first letter to the database. Email marketing automation has simplified all processes a lot. The main thing is that the content is useful to the recipients, and technical tricks can be learned in the process.
The advantage of letters is that you can reply to them. This way, you can get feedback from your clients and subscribers. This will help you correct shortcomings in both the mailing list and the company's work. The main thing is to reply to all reviews so that clients see your desire to become better.
It is important that mass mailings are sent from an email with a personal domain name. Free mailboxes are needed for personal correspondence. If you send ten thousand letters from them, email providers may perceive it as spam.
It is very important to use a self-collected database, not a purchased one. To do this, you need to place subscription forms on the pages of the online store or display it using a pop-up window. In addition, you can add to the database all customers who have placed an order with you, having previously asked their permission.
You need to take care of a functional mailing service, think about the frequency of sending letters, their design and content.
It is important to see the effect of letters. For example, you can measure it in the number of clicks on the site or purchases of goods motivated by the mailing. Mailing services most often have their own internal tools for analytics.
You shouldn't buy a ready-made database, even from an online store of the same subject. It is highly likely that this will lead to many letters ending up in spam and your domain's reputation will be hopelessly damaged.
Validation allows you to exclude duplicates, addresses with errors, etc. from your subscriber list. Thanks to this, you will not send letters to non-existent addresses.
Double opt-in allows you to collect the most loyal base. After all, the user not only leaves their data in the subscription form, but also follows the link in the confirmation letter that comes to their email. Using double opt-in slightly reduces the subscriber base, but in this case it is better to pay attention to quality, not quantity.
SPF, DKIM and DMARC settings will help protect your domain reputation, reduce the likelihood of your emails ending up in spam, and also allow the user to verify that the email was sent from the stated domain.
Special services like Postmaster Tools from Gmail allow you to find out whether emails are going to spam, why emails may not be delivered, whether the security of sending emails is ensured, etc.