Recent Entries

• How Are Infographics Used in Digital Marketing?

  by oliver james November 18, 2021
  Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics.   The Purpose of Infographics Is To: Display market research Simplify information and concepts Show the benefits of products and services Raise awareness ...

• How to Identify Your Competitors

  by oliver james November 9, 2021
  Every business in the world has competition, no matter whether it’s a small or large business. As a business owner, you should know who your competitors are, what they are providing and how different it is from what you’re doing. But, sometimes, just knowing who your competitors are isn&...

• How Augmented Reality Can Be Used in Digital Marketing

  by oliver james October 5, 2021
  Augmented reality is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. Its use can be classified into three categories: Information overlay, digital package and virtual objects.  ...

• The Advantages of Adding SEO to Your Brand Strategy

  by oliver james September 25, 2021
  Search engine optimisation (SEO) is beneficial to your brand, and it is essential to add it to your brand strategy. Search engine optimisation (SEO) comes with several benefits. They include; Better user experience SEO leads to a better user experience. It is one of the many ways that you can use ...

• What Makes An Effective SEO Strategy?

  by oliver james September 15, 2021
  You are responsible for redoing the company's website, and it includes search engine optimisation (SEO). You realise it might not be as easy as you thought, and now you found yourself here, asking what makes an effective SEO strategy. How do you do that?         Keywords...