What is Business branding?

• Posted by interstellar consulting July 8, 2021 Filed in Technology #  #brand consultancy services  #Brand consultant company  #Branding consultant services  133 views
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  Do you want to grow in your business, take on new responsibilities, or change jobs? Working on your “brand image” will be essential to achieve your goals. In the digital age, it is easy for a recruiter to get the first idea of ​​a future candidate. If you are the one, do not miss the opportunity to enhance your image, in other words, your brand image. What is personal branding? Cadremploi gives you all the information you need to answer your questions.
  What does the concept of branding mean?
  Why pay attention to your personal brand image?
  How to practice personal branding?
  What does the concept of branding mean?
  Self-marketing, or personal branding, is about seeing yourself as a Business Branding Consulting: you are going to market your image. In the same way that a company works on its e-reputation and its notoriety to sell its services, you will shape your own image to enhance your professional skills.

  

  Whether you have to deal with suppliers, partners, interns, or supervisors, the first instinct you have to prepare for an appointment is to go find information on Google. Conversely, you yourself are "Google-ized". Thus, all the information available on the web about you creates your reputation and shapes your image. Whether you are aware of it or not.

  Why pay attention to your personal brand image?
  Are you rather shy and don't like to talk about yourself? However, it would be a shame to deprive yourself of a relay of notoriety that can make a difference in your professional course and your career progression.

  Whether you are an employee, business manager, or self-employed, knowing your strengths and knowing how to promote them in the professional sphere opens up many opportunities.

  For example, you will have more legitimacy to claim a management position if you regularly relay articles on this subject. Better still if you publish a post addressing these issues, either on your blog or on your professional social networks.

  Your personal brand image can also influence a future recruiter, who can detect your skills or your potential through the image you convey in the press or on social networks.

  Thus, your brand image makes it possible to promote expertise, highlight skills, and in particular soft skills, establish notoriety within its professional ecosystem, extend its reputation, and make itself known beyond its existing network. So many useful benefits in professional daily life as well as in a perspective of development.

  How to practice personal branding?
  Define the image you want to convey through your brand image
  Before you publish wildly on the web, take some time to think about your goals. Do you want to be identified as an expert on specific skills? Do you want to expand your network nationwide? Do you want to give your career a new direction, with a more commercial or more technical dimension?

  

  Also ask yourself the question of your current image: how do your professional entourage perceive you? Is there a difference between the image you want to give and the one that is projected on you?

  The right levers to optimize your personal brand image
  Once these elements have been defined, it's up to you to identify the content that will allow you to associate your profile with a certain number of themes.

  Expert advice, case studies, sector watch: alternate types of content that seem relevant to you. Likewise, you can diversify the media: blog, video, white paper, podcast, infographic. Beyond the web, also think about press relations, conferences, and trade fairs which rely more on interpersonal communication to develop your personal marketing or your brand image.

  On a topic, the possibilities of supports are also multiple. You will thus be able to extend the visibility of your content by multiplying the distribution channels: for example on your website, on your professional social networks, on a Youtube channel, etc.

  To ensure optimal visibility, do not hesitate to apply classic SEO techniques with the choice of keywords, hashtags, and people tags: so many small actions that increase the virality of your content. And therefore the visibility of your profile.

  Our Cadremploi advice: on social networks, everything goes very quickly concerning reputation… You are working on your brand image, popular one day, you can quickly convey a negative image the next day because of an unhappy post or tweet. It will then be difficult to restore your image. To prevent this from happening to you, don't go too fast, master your communication carefully and clean up your old files. Your personal marketing can only be improved.