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seo expert
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Search Engine Optimization.
As a marketer, we love efficient language as much as you do. Jargons save time. But, sometimes, they also miss the minor details. SEO is the set of activities you do in order to get better ranking for a group of queries on Google. There are two broad categories of these activities: Paid & Organic and On-Page and Off-Page Optimization.
Paid
1. Pay to get ranked. Target a set of keywords and run text ads in SERP to show your landing page links for every Google query on the term.
2. Standard conversion rates in India are around 2%.
3. You go through a bidding process to ensure your ad is in the top results. Pay Per Click, View or Conversion are common methods.
Organic
1. Develop relevant content and optimize your website to show up on a specific set of keywords. The focus is on optimizing and creative valuable content.
2. Conversion rates are not standardized. You can perform much better than your industry peers.
3. Valuable content + Great Page Experience =Better Ranking.