What is the future trend of wifi smart padlock?

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    What is the future trend of wifi smart padlock?

     

    Judging from the Double Eleven and Double Twelve battle reports released by the three giants of Tmall, JD.com, and Suning, the total turnover has increased significantly compared with last year. In addition to common categories such as cosmetics, clothing, and household goods, intelligent products are also Has become a popular choice for consumers. Among them, smart door locks have become the next outlet after smart speakers.

    Take JD.com as an example. In the sales of Double Eleven last year, the turnover of Maoyan smart locks increased by 20 times year-on-year, and the turnover of face recognition smart locks increased by 230% year-on-year. Among them, consumers aged 26-35 accounted for 58.66. %. According to data from the National Lock Industry Information Center, the national demand for smart locks in 2017 was 8 million sets, and in 2018 it soared to 13 million sets. In the first half of 2019, the overall sales of the national smart lock industry exceeded 7.6 million sets. It is estimated that by 2020, China's smart door lock sales will exceed 35 million sets, and the market size will reach 40 billion, and 2020-2022 will be the golden three years for smart door locks. WiFi smart padlock has become the next outlet after smart speakers, ushering in a large-scale outbreak stage.

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    Why does wifi smart Padlock have such a good trend?

     

    Post-90s have gradually become the main consumer in the market. With the upgrading of consumption power and consumption concepts, users' consumption needs have become more and more clear. This is not only an opportunity for intelligent products to land on the C-end, but also a challenge. In the big waves, the flashy "mentally retarded" terminals can only be retired, and why is the wifi smart padlock gradually rising?

    First of all, smart locks help users get rid of the fear of being dominated by keys. For traditional door locks, the key is the only opening tool. Once forgetting to bring the key, losing the key, forgetting to lock the door, etc., it brings a lot of inconvenience On the other hand, smart door locks have both fingerprint unlocking, password unlocking, Various opening methods such as face recognition and unlocking can realize remote distribution of unlock passwords/temporary passwords, and obtain the door lock status in real time, which perfectly helps users get rid of these troubles.

    Second, the structure of the smart door lock is complex, which reduces the risk of burglary caused by “door sliding door picking”. Although traditional door locks have various styles such as ordinary concealed locks, sliding door locks, and cross-shaped door concealed locks, they have the same unlocking principle and low safety performance. On the other hand, smart door locks have a complex lock core structure and are sealed in the lock body, as well as a violent removal alarm function, which greatly improves safety.

    Third, the smart door lock can be linked with other smart terminals in the house to enrich the smart home scene experience. With the rapid development of the Internet of Things, AI, and big data, the smart home industry has ushered in a large-scale mature landing, and the scene-based intelligence of multi-terminal linkage is also rapidly popularized. Imagine that when you open the door of your home, the entrance/living room lights will automatically turn on, the water heater will automatically turn on, and the curtains will automatically close This kind of smart home system linkage cannot be completed by traditional mechanical door locks.