Tips to Fix Google Penalties and Recover Your Website
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Fixing Google Penalties Made Simple
SEO service is a complicated game of twists and turns.
If you see a sudden decline in website traffic or a drop in SERP ranking, your site may have been subjected to a Google penalty.
Fixing these penalties should be a top concern because a decline in your search engine rating can lead to lost consumers and revenue.
Fortunately, appealing and correcting these fines is doable; however, you must first understand the origin of the problem before solving it.
In this post, we'll teach you how to determine whether your site has been penalized and what you can do to improve your score.
What Exactly Is a Google Penalty?
A Google penalty is a monetary penalty imposed on websites that violate their Webmaster Guidelines.
Google's algorithms can impose penalties automatically, or any of Google's human auditors can impose penalties manually.
Google Penalties and their respective Recoveries
Cloaking Redirections
Cloaking is the process of displaying separate sites to the search engine and the user in response to a specific query. This is a breach of the webmaster guidelines, resulting in a manual punishment.
What should you do?
Navigate to Google Search Console and choose Crawl > Fetch as Google. You may identify your website landing pages with damaged areas in this manner.
Determine the difference and rewrite the impacted portions until they are consistent with the unaffected content.
Images that are Covered
Cloaking also applies to photographs.
When another picture overshadows an image or when readers are routed to other unrelated pages away from the corresponding image, Google deems it cloaked.
What should you do?
Make sure that you show the identical picture to Google and visitors.
Hacked Site
Hacking is nothing new in the digital world. Hackers may hijack your website without your awareness and insert dangerous material or links into your content management system. These bogus connections are difficult to detect since they are frequently disguised.
What should I do?
When you discover that your website has been hacked, the best thing you can do is establish measures to avoid further harm. To do so, contact your web host to isolate your website and request help.
To address the problem and prevent it from recurring again, you must first identify its source. Do a thorough examination of your website to uncover the weak points of hackers gaining access to your webspace.
Keyword Stuffing
Content quality is one of the most essential Google ranking factors. Stuffing keywords into your website's content to increase exposure and search engine rankings only serves to backfire.
Google has the authority to penalize your website if hidden text or crammed keywords are discovered in your content.
What should you do?
To locate your website landing pages with damaged areas, navigate to Google Search Console > Crawl > Fetch as Google.
Using CSS positioning, find related text and identify buried content. Once you've discovered the hidden information, delete it or restyle it to make it more obvious to your visitors.
Spam
The pure spam penalty is applied to a website that uses spammy strategies and actions to increase its search engine results.
Pure spam includes black hat methods such as cloaking, content scraping, and others carried out in violation of the Google Webmaster Guidelines.
What should you do?
To avoid the pure spam penalty, you must eliminate all spammy actions associated with your website, preserve authenticity, and then file a reconsideration request.
Thin content
This penalty is levied on your website if it contains content that provides little or no value to the user.
Thin material comprises content plagiarised from other websites, spun content, low-quality guest articles, auto-generated content, and much more.
What should you do?
Remove any spun or automatically created material from your website. Similarly, keep an eye out for identical material and improve it more appealing.
Backlinks That Aren't Natural
When you establish links that aren't natural from or to your website, Google will penalize your site. These connections influence search engine rankings, something Google disapproves of.
What should you do?
You may obtain all of your website's backlinks using Google Console.
Concluding,
Remember several techniques to boost your Google ranking without being punished. You avoid penalty concerns, be sure to follow Google's recommended practices at all times.
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Summary
A Google penalty may be a significant problem for websites that rely on online traffic to generate money.
Fortunately, you can take measures to determine how, when, and why your website is being punished.
Google strives to give the most incredible user experience possible by sending consumers to the most relevant sites and thereby answering every question.
Regardless of how frequently Google's algorithms and manual operations are updated, the unifying thread in each iteration is improved user experience.
Given the circumstances, you may avoid fines and low search engine rankings by designing your website with a user-centric approach. Google likes your website if users enjoy it!
Understanding what triggered a Google penalty is critical to eliminating it. That is why it is essential to read Google's Webmaster Guidelines. Once you've determined the cause of your liability, you must delete the backlinks that caused your rankings to decline and disavow the ones you can't.