One thing that clients struggle with with designers is that they are not able to relay clearly what they want. This is especially for clients who don’t have sufficient design understanding and experience. It is simply hard to put into words what they have in mind for a particular design. In this article, we’ll help you out with the things that you need to consider and say whenever briefing your designer about the particular design that you want.
How to brief your designer
One important factor that would bring about a successful design is how you brief your designer. By being able to relay the details of the design that you need will give the designer a clear view and process of what needs to be done and the results to be achieved. If you don’t want to end up with mistakes along the way or have a project done again and again because the requirements are not met then make sure to brief your designer accordingly and accurately. Here are the things you need to bear in mind when it comes to briefing your designer.

Company profile
One thing that you should brief your designer about is your company profile. This includes all the details about your company such as: what it does, its size, its target audiences, its theme or slogan, a particular industry, and so on. The more detailed you are with describing your company, the more accurate the designer goes with his or her design. Briefing your designer about your company also provides them with ideas on how they can make the design more personalized and more in-tune with your company goals.
Goals
Speaking about goals, you also need to relay your particular goals for your design. Is the design going to be used for marketing, promotion, ads, prints on merchandise and products, and so much more? specifying the goal for a particular goal gives the designer more accurate and specific designs to bring about the desired result.
Issues
Along with the things to discuss with your potential designer are the possible issues faced within a project. In every project, you’ll always face certain issues that would affect the outcome. If you’re a client, you should be able to identify these issues and relay them to your designer. By giving them a heads-up about the issue or problem, they would be able to avoid it and can also come up with solutions to it.
Degree of difficulty
Is it doable? And if it is, how long can it take? These are questions that you should ask after referring to all the considerations mentioned earlier. After all, factors have been discussed with your designer, give them this final question.