Virtual Events in the Philippines: Conquer the future in Busine

• Posted by Ivy Gay Avila February 2, 2022 Filed in Technology #  #hybrid events  #virtual events  #virtual event planner  #contactless  #touchless events  90 views
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  During COVID-19, virtual events were the networking frontrunner. Reduced lead times, prices, and logistics, along with a change in emphasis to content interaction, are ideal for time-pressed journalists and marketing departments alike in the Philippines. Because the number of journalists in the Business to Business industry is diminishing, this new style of working is welcomed, allowing journalists to cover numerous events in a day and increasing your press engagement potential audience reach more than previously feasible.

  Since the epidemic struck years ago, there has been significant expansion and growth in the realm of virtual events. According to one virtual event organization, inquiries about its platform have increased 1,000% to 52,000 events and subevents since COVID-19. Making your virtual event stand out from the crowd necessitates fine-tuning your plan, which is critical for B2B organizations looking to remain ahead of the competition.

  We have also been participating in the virtual events circuit here at Webplay Virtual Events by Waveplay Interactive, with a special focus on attracting press attendees and the resulting publicity. Participants in the media always demand a unique approach, and this is true even when an event is taking place remotely. According to an Integrate study, 58 percent of marketers in the United States and United Kingdom indicated they needed to rethink their events approach to ensure success and fulfill goals.

  Here are four areas to prioritize in order to improve your touchless event media strategy, maximize content development, and increase follow-up engagement when you are planning to have a virtual event in the Philippines.

  Concentrate on the content.

  Despite the fact that Covid has brought many new obstacles, there have been some positive improvements in the events industry. The logistical challenge of recruiting media attendees prior to COVID stole valuable time away from the all-important content preparations. Because attention was frequently diverted to other areas, content and audience interaction were not always given the attention they needed.

  For media outlets, the move from focusing on event aesthetics to content has been a welcome adjustment. This not only gives you more time to finish the guest list, but it also gives you more time to focus on the business story. Pre-event engagement is critical to audience retention, and being able to offer customized agenda and session information is an excellent approach to keep your event at the forefront of their thoughts.

  Make them desire more.

  Working from home brings with it a slew of distractions, all of which might divert focus away from your event. To combat this, keep online events brief and to the point. To help keep these distractions at bay, create pre-recorded interactive films. Keep the navigation easy so that press attendees can concentrate on the information that is important to them. This will keep your press guests' attention and attract follow-up inquiries.

  Cast a broader net.

  Those who are unable to attend a contactless event in real time can revisit the event at their leisure thanks to on-demand services. Having this option means that journalists who were unable to attend but would like to review some of the content may do so on their own terms.

  International viewers benefit from this feature as well, as time differences and travel are removed, allowing more journalists to cover more events in less time. Furthermore, the global network is expanded, which can only result in a geographic extension of potential coverage.

  On-demand sessions will also give excellent briefings for marketing and public relations teams to use in creating follow-up content in the shape of articles and blogs.

  Take control of your company's story.

  During live sessions, you may utilize virtual hallways and virtual dashboards to your advantage by routing participants' messages or queries straight to your press office, keeping any difficult inquiries out of the public realm and allowing you more time to carefully think about your response.

  Tailoring your response means you may create your narrative with the most relevant corporate topic matter to guarantee you depict information accurately. With this new Q&A procedure, you can tailor your response and writing style to the publication, avoiding potentially damaging misinformation.

  Virtual events have posed a challenge to the traditional model of media attendance at events. Despite this, there has been a surge of favorable reactions to virtual events, with some even predicting that they will be here to stay. For a flawless and remarkable Virtual Event, you may contact Webplay Virtual Events by Waveplay Interactive