HOW TO CREATE CONTENT FOR INSTAGRAM, FIVE TIPS FOR DOING GREAT
-
Do you know how to create content for Instagram?
We're not talking about any content, okay? We are talking about strategic content, which has enough relevance to pump organic and fly even higher in pay!
That content is a magnet for interactions that makes the user share praising, respond with a declaration of love, and so on.
If it hasn't happened to you yet, this is possible and involves much more than pretty pictures, with well-chosen filters and cute captions.
Here at mLab's, we've been testing the subject for a long time, and we've already discovered quite a bit!
Like gramst.com announced Creating quality content for Instagram encompasses a lot of knowledge and testing – and we're going to lay the groundwork for you in this post.
For that, let's start by proving why it's so important to create good content for this social network and what tips are essential for you to do well in it! Just keep reading!
How to create content for Instagram?
Have you ever stopped to think about the amount of content that appears on social media every day?
If you open Instagram now and look a little more critically, you'll understand what we're talking about.
The amount of product images and advertisements – apart from photos of your friends, moods, this – is absurd.
Now, what determines which post gets people's attention the most? What's behind the content that really works on Instagram?
After thinking a lot about it and analyzing our content that rocked, we came to the following answer:
The three main requirements for content that works on Instagram are objective, persona, and strategy.
Let's go deeper into this.
objective
As the saying goes: for those, who don't know where they want to go, anywhere will do.
So if you're not looking for any results on Instagram, it's good to be clear about your goals on this social network.
Here at mLabs, for example, we use Instagram for fan and customer relationships, loyalty, and branding.
We're not there for the main purpose of selling mLab's to more people. Of course, we know that a branded person does this indirectly. But let's just say that's not the end goal with Insta content.
But, why did we choose this?
Well, we did a lot of testing. From bottom-of-the-funnel content to rich lead generation materials, company culture posts, etc. And what we noticed is that we are talking much more there with our own customers, fans of the brand and, on the other hand, reaching people who have never heard of us and who are not ready to buy yet, people who, at best, would be willing to test mLabs. Okay, we understand that.
In the first case, we are at home: we create a lot of content that is attractive to customers and fans.
We cover our participation in events, we tell you about mLab's news, we bring you pills from our daily lives (with a good dose of humor) and others.
And, for new potentials, who don't know us yet, we make every well-targeted ad.
And it works very well.
But these are our macro goals as a company. And each case is different.
Other brands may have a direct sales channel on Instagram.
Anyone who uses Instagram Shopping, for example, knows this. And there are many other valid goals. You might want, for example:
- sell more;
- know your target and relate to it;
- attract more traffic to the site;
- establish yourself as an influencer, etc.
The important thing is that you are very clear about your goals and do some tests to understand, in fact, if Instagram is the right channel to achieve them.
personas
We have already dedicated some posts on our blog to talk about the importance of personas ( buyer persona and brand persona ) in marketing and how you can build yours.
But, it doesn't hurt to reinforce this in the context of this post.
Without knowing your ideal audience – interests, pains, needs, channels you use, hobbies, conversational tone – you will never be able to create quality content for Instagram (or any other social network). In fact, if that happens, you can be sure it will be pure luck.
So, if you haven't yet collected real data to identify patterns and build personas, start doing that right now.
Strategy
Finally, you need to define a strategy. This involves themes, editorial calendar, content formats, publication frequency, which you will talk to, what language to use, and more.
It's complex, but the other two requirements – objective and persona – will help you get there. To understand what must be achieved, think about the Mario Bros. games. The proposal is always to rescue Princess Peach, right?
To get there, there are other smaller goals to achieve. For example:
- collect as many coins as you can;
- avoid loss of life;
- enter the pipes to discover new locations;
- kill the castle bosses, etc.
With your Instagram strategy, it works the same way. If the main objective is to sell more, you can set goals that lead you to that, such as:
- increase brand visibility;
- improve your engagement ;
- increase the number of followers;
- generate leads, etc.