FANS in China watched the New England Patriots stun the Atlanta Falcons in Super Bowl on their mobile phones and tablets — and on their way to work.
The National Football League is looking to score with viewers in China Hydro Flask Hydration 18 Oz Standard Mouth Noir Pas Cher , where games often start during morning rush hour, via a push online. For the first time, the Super Bowl streamed live on popular messaging platform Sina Weibo.
The stakes are high for the league’s bid to tap the enormous potential of China’s 1.4 billion people. US sports leagues and media companies are increasingly looking to China’s market for growth. World Wrestling Entertainment, for example, is training Chinese athletes in hopes of turning them into television sensations.
A major hurdle was that the Sunday afternoon US kickoff was at 7:30 on Monday morning in China — 14 hours ahead of game time at NRG Stadium in Houston, Texas.
“I watched the first half when stuck in a traffic jam,” one viewer wrote in the Weibo livestream forum. “For the second half Hydro Flask Hydration 18 Oz Standard Mouth Rouge Pas Cher , I had to be careful not to be caught by my boss at work.”
Just over 3 million people tuned into the livestream to watch the game. Other watched via platforms like Tencent and LeSports.
The sport is still new to China, and the NFL is pushing tie-ups with more than a dozen platforms on regular television and online to reach viewers, even at rush hour, NFL China managing director Richard Young said.
The NFL wants to build enthusiasm in China and other overseas markets after a season in which US television viewership dropped 8 percent, according to Nielsen data, to a weekly average audience of 16.5 million.
The Super Bowl broadcast in China featured Chinese graphics and announcers explaining the rules and plays. The NFL hosted “boot camps” for Chinese commentators to bone up on touchdowns, fumbles and other football jargon.
It used to be true that a vacation meant getting away from one's day-to-day surroundings for the promise of leisure and relaxation. While that's still true Hydro Flask Hydration 21 Oz Standard Mouth Blanche Pas Cher , today's travelers expect more from the promise.
For previous generations, leisure and relaxation often meant being idle. When the World War II generation wanted to get away, some could afford to be pampered, but most did not do much more than eat, drink, and be merry. It was a generation that was content to spend a weekend camping at a local lake, gamble in Las Vegas or Lake Tahoe Hydro Flask Hydration 21 Oz Standard Mouth Bleu Pas Cher , or take a cruise in the Caribbean. Leisure activity was to them, essentially, an unheard-of oxymoron.
Not so anymore. According to the American Association of Retired Persons (AARP), baby boomers have, in recent years, embraced greater willingness to travel, and have the resources to do it. But while that much is true Hydro Flask Hydration 21 Oz Standard Mouth W Sport Cap Verte Pas Cher , adventure has become a big part of their travel plans.
A recent AARP survey of 1,594 respondents ages 41 to 59 shows that about 55% of boomers consider themselves adventurous, and a whopping 77% feel they are more adventurous than their parents. The survey suggests that huge numbers of seniors are traveling, and that they want to participate in healthy activities when traveling. The baby boomer generation, unlike their parents, is not content to lie around on the beach or get their only exercise playing one-armed bandits.
You can bet that the travel industry is capitalizing on this trend. In fact, a recent relationship between AARP and Travelocity has resulted in Passport Hydro Flask Hydration 24 Oz Standard Mouth Blanche Pas Cher , a travel service site aimed at the baby boomer market. There are over 81 million people in the United States 50 or older, which equates to roughly 28% of the U.S. population. It's a segment that controls 67% of the nation's wealth, has more than 750 million dollars in discretionary income, and owns more than 28 trillion dollars in assets. Baby boomers also want to spend that hard-earned money wisely, knowing that self-gratification means eating well, drinking moderately, getting in a good hike or a few good ski runs Hydro Flask Hydration 24 Oz Standard Mouth Rose Pas Cher , and earning a good night's sleep while away from home.
Boomers know how to use the Internet, too, with nearly 40% of them booking their travel on the worldwide web. And, like much of the younger generation, they are looking for ways to streamline their lives, favoring e-commerce sites that allow them to quickly and easily pay for their vacations instantly via credit card, without writing checks or hassling with follow-up phone calls to book tours.
While good diet and exercise is uppermost in the travel plans of baby boomers Hydro Flask Hydration 24 Oz Standard Mouth Jaune Pas Cher , they also want intellectual or cultural stimulation, many having identified community heritage, artisan crafts, local theatre, naturalist-led hikes, and wine education as motivations for booking vacations in a given region.
Today's mature travelers, then Hydro Flask Hydration 24 Oz Standard Mouth Rouge Pas Cher , are not content to while away their leisure hours idly. They want to learn, feel, see, and do. And they have the desire, tools, and discretionary income to do it.
Author's Resource Box
Russ Beebe is an experienced wine taster and hiking guide who leads naturalist tours in the California wine country. Discover how you can enjoy the quintessential California experience at californiawinehikes.
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Japanese Emperor Akihito and Empress Michiko arrived in Vietnam on Tuesday for a visit to promote goodwill and soothe some of the wounds of World War II by meeting with the abandoned wives of former Japanese soldiers.
The 83-year-old Akihito, the first-ever Japanese emperor to visit Vietnam Hydro Flask Hydration 24 Oz Standard Mouth Bleu Pas Cher , will be given a red carpet welcome by Vietnamese President Tran Dai Quang on Wednesday.
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