N茫o foi sempre assim. Em 1964 Cheap Nike Air Max 1 Wholesale , o ex-corredor da Universidade do Oregon, Phil Knight, e seu ex-treinador, Bill Bowerman Cheap Nike Air Max 97 Wholesale , fundaram a empresa para ajudar a comunidade a ter acesso aos melhores cal莽ados. Eles chamaram de Blue Ribbon Sports (BRS), a empresa nascente come莽ou como um distribuidor para Onitsuka Tiger. Aparentemente, Bowerman vendeu a maior parte dos sapatos do porta-malas na Asics Gel Quantum 360 Damen pista.

N茫o Nike Air Zoom Pegasus 34 Womens demorou muito para Knight – que estava terminando seu MBA em Stanford – e Bowerman perceber que eles queriam fazer suas pr贸prias coisas. Bowerman projetou um t锚nis de corrida almofadado que Onitsuka lan莽ou em 1969 como Tiger Cortez. Na mesma 茅poca, por茅m Cheap Nike Air Max 95 Wholesale , ele e Knight come莽aram a trabalhar com uma f谩brica no Jap茫o para produzir sua pr贸pria linha de t锚nis. Eles chamaram de Nike. E voc锚 sabe o que um dos primeiros modelos foi? O Nike Cortez.

Onitsuka nem percebeu que Bowerman havia reaproveitado o projeto at茅 que um funcion谩rio visitou o antigo armaz茅m da BRS em Los Angeles. No entanto, um tribunal decidiu que ambas as empresas poderiam fabricar o sapato. Com efeito, Knight e Bowerman estavam vendendo os mesmos sapatos Adidas ZX Flux Femme Noir para os Asics Gel Lyte 3 Damen mesmos corredores, exceto que eles substitu铆ram o logotipo da Onitsuka por seus pr贸prios. Uma aluna local chamada Carolyn Davidson projetou o 鈥淪woosh鈥?e a Nike pagou apenas US $ 35. Mais de uma d茅cada depois Cheap Nike Air Max 90 Wholesale , Knight deu a Davidson 鈥渦m anel de ouro Swoosh embutido com um diamante鈥?e um envelope contendo a莽玫es da Nike鈥?por seu trabalho.

E assim, a tradi莽茫o da Nike de marketing inteligente e truques lim铆trofes havia come莽ado. Knight e Bowerman perceberam cedo que eles n茫o estavam necessariamente vendendo um produto 煤nico. Eles tamb茅m estavam vendendo uma ideia. O Swoosh, os endossos dos atletas, os slogans – tudo isso somado a uma marca que encorajava as pessoas a acreditar em produtos em vez de desempenho.

Talvez n茫o seja surpreendente que nesses primeiros dias a Nike tenha cruzado com a NASA; Naquela 茅poca Cheap Nike Air Max Wholesale , quase todas as novas inven莽玫es pareciam se remontar 脿s miss玫es Apollo de alguma forma. A Nike Air n茫o foi exce莽茫o.

A Nike estava pronta para um impulso no final dos anos 70. A empresa teve sucesso explosivo ap贸s o endosso do recorde de Steve Costaine e do lan莽amento do famoso Waffle Trainer – para o qual Bowerman desenvolveu a sola jogando borracha na m谩quina de waffles de sua esposa. Ent茫o, em 1978, a Nike revelou a pr贸xima grande novidade: o Air Tailwind.

Produzido pela primeira vez para a Maratona de Honolulu, o Nike Air Tailwind incluiu uma nova tecnologia desenvolvida pelo ex-engenheiro da NASA Cheap Air Max 1 Wholesale , M. Frank Rudy. A inova莽茫o Adidas Superstar Damen Schwarz de Rudy reaproveitou uma t茅cnica aeron谩utica chamada moldagem por sopro de borracha. J谩 foi usado para criar capacetes de astronautas para as miss玫es Apollo e depois permitiu a Rudy projetar uma entressola escavada na qual ele embalava bolsas de poliuretano preenchidas com gases densos.

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