And yet, she came to a coaching call declaring the visibility plan a failure. Zen12 Review Curious, I asked her how she saw this as a failure when she was being featured everywhere and had become an in demand expert to the media. She shot back "Well, I'm not making much more money than I was before all this media attention."
Aha! A new standard of measuring success was sneaking in. She initially said her goal was "to get lots of visibility"and she got exactly what she asked for. But now she was realizing she had a "secondary goal" to increase her revenue. The problem was that she hadn't actually put a plan in place to convert all the media attention into revenue because she never stated that goal. She was missing a step in her process because she hadn't clearly defined how she would measure success. Once we fixed that issue, and she made just a couple of small changes to her focus that she had a system for turning the attention into business, she brought in several new clients and had a week of record revenues.Another great example happens quite often with my executive career clients. They usually come to me after having taken a job that was their "dream job" and yet they are feeling frustrated, dissatisfied and discouraged.
Turns out, they went after the job because of the title, salary and prestige of the position-which they got. But now they are measuring success in the role against things like work/life balance, love of the work itself, the people they work with, and the challenge. It's those things that aren't measuring up and they feel like they've failed. But the truth is, they just weren't totally clear on what success for them was . Once they understand how they really measure success, they can easily get their career back on track.