A proven analytical suite coming from an established thought leader, SAP Business Analytics captures contextual data and translates it into relevant consumer insights. Combining its ease of functionality with cognitive thinking, embedded machine learning, and objective reasoning capabilities, the SAP Business Analytics suite delivers fail-proof, power-packed performance so you gain the right insights to make the right decisions at the right time, keeping you well ahead of the curve. Gain the competitive edge and enhance your SAP Business Analytics experience by making use of Phoenix’s proprietary analytics toolkits and applications.