Originally launched in 2013, the Lamborghini egoista was designed to celebrate the company's 50th anniversary. Now the supercar has been valued at $ 117 million and many are wondering why. It turns out that it all starts with the name, but its impressive design and powerful engine also play a big role. The vehicle currently resides in Sant'Agata Bolognese, Italy, in the Lamborghini Museum.
It was decided to develop this project away from the Lamborghini HQ house in Sant'Agata Bolognese, in the utmost secrecy and in a studio whose existence was not yet publicly known. Located in Braunschweig, not far from Wolfsburg, the studio was managed by Alessandro Dambrosio, de Silva's assistant and Interbrand project manager for Volkswagen Konzern Design, who immediately got to work defining the style of the exterior. "Putting a bull in sight on the side" was one of De Silva's instructions at the beginning of the formal study phase, and the contours of a charging bull pushing the front wheel, with the orange side marker where the eye should be , are clearly evident. in the initial sketch. Stefan Sielaff, VW Group Interior Design Manager, was called in for the interior and he and his team at the DCP (Design Center Potsdam) worked closely with the Braunschweig studio.
The interior sees a futuristic concept with an emphasis on practicality. There are no features just to be able to show them. It's all a matter of usable practicality and functionality that the Lamborghini Egoista Concept really needs. Everything is centered around the single driver's seat in the center and the controls, as well as all the buttons, are minimalist to say the least. The center racing seat, of course, is finished in orange and has a four-point racing harness. Each bracelet has a different color. A head-up display screen is also present, but strangely it has taken the form of a fixed target of a fighter jet.
The sides, as well as the area behind the steering wheel, are finished in the same orange material that the seat is made of, with a few black and gray accents here and there. The steering wheel has been inspired by F1 and is minimalist with just a few buttons.
To enter or exit you must first remove the steering wheel, place it on the dashboard and only then can the electronic dome be opened. After that, you need to stand on the seat, sit in the designated area on the left side, turn 180 degrees and rest your feet on the floor. Remember when we said it was extremely jet-like? Yup…