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When you are writing a post you should be feel free to express your opinions because it will help you connect with readers. You should refrain from acting like there is no other opinion than the one you have, and make it clear to them that it is just your opinion and not necessarily the facts.

If your site is static and does not change, it could be a great idea to start blogging. Search engines want fresh content, and if you have a site lacking in that area then there is an excellent chance your site will fall in the rankings. You can easily accomplish this by writing a blog.