Fonts for signage and signs.
Texts that must be perceived from a certain distance involve the use of fonts from several families. At the peak of popularity – Sans Serif (sans serif). It is called simple, easy to read, corporate. Most often, fonts of this family are used on information plates. Some of them are especially popular in advertising.
Helvetica is recognized as the most influential font in graphic design. There are many versions: Latin, Hebrew, Hindi, Japanese, Greek. Helvetica is used in logos, signage, and outdoor advertising by leading global brands such as Energizer, BMW, Microsoft, Toyota, Nestle, and Motorola.
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Futura is another fairly popular font based on strict geometry. He is a little less than a hundred years old. But the "font of the future" does not give up positions. He is the best confirmation that everything brilliant is simple.
Another top font of this family is Franklin Gothic. He has no equal in advertising campaigns. This font is the leader on banners and billboards. It is often used for three-dimensional letters. Franklin Gothic is spectacular in glowing signs. A large number of font versions allows you to experiment with graphic design.
From the family of bar fonts, Rockwell is especially popular in advertising. This representative of Slab serif has been known since the XIX century. It has undergone changes, has become modern and convenient for placing inscriptions on signs and plaques.
Univers, very similar to Helvetica, is also widely used in outdoor advertising. This font is perfectly readable from a long distance. Before the advertising sphere, it was used mainly at airports. Also, Univers can still be seen on road signs.