September 17, 2025 8:36 AM EDT
One of my biggest struggles with instagram ads was figuring out who to target. I felt like I was wasting money showing ads to people who just weren’t interested. PowerAdSpy gave me a solution I didn’t expect—it let me see not only the creatives competitors were running but also hints about how they positioned their messaging for different audiences. For example, I noticed that in my niche, brands ran slightly different versions of the same creative for younger vs. older audiences—same product, but different tones. That insight changed the way I structured my own campaigns. Instead of blasting one generic ad to everyone, I built audience-specific creatives, and the engagement skyrocketed. Finally, I felt like I was talking to the right people. I think it’s the smartest way to avoid wasting budget. Do you guys segment your ads like this, or do you prefer keeping one universal creative?