Shopify, one of the leading eCommerce platforms, makes it super-easy for e-store owners to launch their businesses. It offers a full-fledged website plus a ton of extra functionality through apps. This flexibility is one of the reasons why it’s so popular among store owners. But, despite its ease of use and affordability compared to building a site from scratch, there are still some nuances involved in running a successful Shopify store.
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A good-looking, coherent branding will send a message of quality and reliability to your audience. Make sure that your branding is consistent across all your marketing materials – your website, social media, and email newsletters. Also, make sure that your product names and descriptions are a good match with the brand’s image. It’s known that good-looking real-life images of products help convince customers about their purchasing decisions.
Another way to enhance your customer experience is by upselling. This is a great trick to encourage first-time buyers to come back and buy more expensive but relevant products. You can do this by showing the product’s most expensive variant at the bottom of each product page or using a popup window.
Finally, make your Shopify store as mobile-friendly as possible. Around three out of four online purchases are made via mobile devices, so making your Shopify store easy to navigate on smartphones is crucial for your success. You can do this by testing all of your pages on your smartphone and fixing any problems that come up.
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