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Archives

Recent Entries

3 Elements to a Deal-Sealing Classified Ad

by Vick P January 11, 2019

3 Elements to a Deal-Sealing Classified AdBy: Donald LeeHave you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens - no, hundreds of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseb...
Profiles of the Powerful: Advertising Exec Dudley Fitzpatrick

by Vick P January 11, 2019

Profiles of the Powerful: Advertising Exec Dudley FitzpatrickBy: Allan KalishIn a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone s...
Profiles of the Powerful: Advertising Exec Steve Grasse

by Vick P January 11, 2019

Profiles of the Powerful: Advertising Exec Steve GrasseBy: Allan KalishAfter ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his ...
Postcard Power! How To Instantly Generate More Business With Po

by Vick P January 11, 2019

Postcard Power! How To Instantly Generate More Business With Powerful & Inexpensive PostcardsBy: Robert BoduchPostcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign. The magic of these eye-catchers is...
Oh, the Mistakes Spokespeople Make

by Vick P January 11, 2019

Oh, the Mistakes Spokespeople MakeBy: Steve BennettQuestion: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media.Too...

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