Recent Entries

• Social Media Metrics You Need To Know

  by oliver james January 20, 2022
  Followers Most marketers assume that the critical factor about followers is how many you have. However, as much as that is true, it’s important to have high follower engagement, especially if you want to increase your reach. Having a good relationship with your followers will allow them t...

• Steps To Defining Your Target Market

  by oliver james January 10, 2022
  When selling your product, you need to have a target market. Not everyone who has money can readily buy your product or purchase your services. For example, if you sell cosmetic products, not everyone will want to purchase them because not everyone uses them. Therefore, only a certain percentage o...

• What Marketing Metrics Should You Be Tracking?

  by oliver james January 10, 2022
  Marketing qualified leads A qualified lead is a possible customer who matches a seller's ideal customer profile even though they have not contacted the company. Each business has its definition of qualified leads. However, the primary meaning is the person who is most likely to purchase your ...

• How Does Web Hosting Affect SEO?

  by oliver james January 4, 2022
  Loading time When a page takes a long time to load, it indicates a problem on the web host's end. Slow websites have a high bounce rate that directly affects their search engine ranking—the lower the SEO ranking, the lower the conversion rates. When the conversion rates are low, the sales...
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• The Best Social Media Platforms for Your Marketing Strategy

  by oliver james December 29, 2021
  Facebook Facebook is one of the most utilised social media platforms. Though the usage is shifting to a newer platform, it is still the platform that marketers use to promote their business—90% of businesses use Facebook to market their products.   It offers vital marketing and...