Recent Entries

• Smart Auto Rickshaw Branding: Using QR Codes, GPS Tracking & Mo

  by prajapati advertising Jan 24
  Auto-rickshaw advertising has had its journey of evolution. From a low-tech, conventional advertising to a modern, impactful medium, it has a story that spans decades, several success stories as well. However, what do you mean by evolution? Is it only about full-body, vinyl wraps? No. It is preci...

• Smart Auto Rickshaw Branding: Using QR Codes, GPS Tracking & Mo

  by prajapati advertising Jan 23
  Auto-rickshaw advertising has had its journey of evolution. From a low-tech, conventional advertising to a modern, impactful medium, it has a story that spans decades, several success stories as well. However, what do you mean by evolution? Is it only about full-body, vinyl wraps? No. It is preci...

• 5 Reasons Companies Must Invest in Digital Marketing in 2022

  by prajapati advertising Jan 21
  Those days of conventional marketing are now long gone. Today, we live in a digital age dominated by digital marketing that involves reaching out to people through virtual mediums. Digital marketing quickly dethroned conventional marketing owing to its operational convenience, cost-effectiveness, a...

• How Hoarding Psychology Influences Impulse Buys in Advertising?

  by prajapati advertising Jan 20
  Fundamentally, advertising is about creating awareness and spreading the word. But a sensible advertiser looking to create tangible value from a particular campaign, would look beyond the conventional peripheries of advertising.  Every ad campaign has a unique objective. However, a commercial ...

• Revolutionary Marketing Tactics to Boost Brand Visibility and S

  by prajapati advertising Jan 17
  A company’s marketing strategies can make or break it. Besides, since it is at the beginning of a brand’s journey and also an ongoing activity, every company should design its marketing strategy meticulously and thoughtfully. In addition to helping a company accomplish various goals, mar...