Auto-rickshaw advertising has had its journey of evolution.
From a low-tech, conventional advertising to a modern, impactful medium, it has a story that spans decades, several success stories as well.
However, what do you mean by evolution? Is it only about full-body, vinyl wraps?
No. It is precisely the advent of technology.
The use of technology has made auto-advertising more value-driven.
Earlier, businesses couldn’t measure the impact of auto advertising. But today, they can. Thanks to various elements such as QR codes, GPS tracking and mobile technology.
So, here’s more on the effect of these aspects on auto-rickshaw branding.
A decade or two ago, auto-rickshaw advertising depended heavily on visual exposure.
Great. But what next? Today, being seen matters. But that’s not enough anymore.
Businesses expect measurable outcomes from the advertising efforts they make.
This is where interactive brand experiences come into the picture.
QR codes on rickshaws encourage commuters to scan the ad for offers, visit the company’s landing page, download apps, and engage on social media.
As a result, auto-rickshaw advertising doesn’t merely create passive impressions. It drives active engagement that makes the campaign more memorable and measurable.
Offline and online advertising are two distinct media of advertising, with the same objectives. QR codes serve as a digital bridge between the two.
When a user scans a QR code, it works in different ways.
For the user, it transports them to the website, app or social media page of the business. On the other hand, for businesses, it creates valuable data. They can measure the source of engagement and determine the usefulness of their campaign.
The beauty of auto-rickshaw advertising isn’t just interactivity. The medium also allows hyperlocal targeting. And what’s even better, you can measure it.
GPS-enabled autos allow businesses to monitor the routes your rickshaw covers, high-traffic zones, dwell time across key areas, and the frequency of exposure.
Measurable metrics enable brands to know where and when their ads are being seen. Furthermore, it helps them with smarter media planning and ensures optimal coverage across valuable locations such as malls, business zones, transit hubs and prime junctions.
The preceding point spoke about hyperlocal targeting. So, what exactly is it?
Auto rickshaws can combine GPS with geo-fencing to trigger location-specific campaigns. For instance, a food delivery service can advertise across colleges and business districts. On the other hand, retail brands can promote store offers when rickshaws approach or travel within a particular distance within a vicinity.
Hyperlocal targeting like this increases relevance, boosts engagement and creates quick opportunities. The result is better conversion rates.
Those days when marketers reviewed campaigns weekly or fortnightly are long gone. Today, it is about real-time monitoring. Smart auto branding platforms make it possible with real-time dashboards. These dashboards provide campaign insights at a glance. As a result, companies can measure active vehicles on the road, total impressions, location-based performance, and campaign ROI estimates.
Earlier, decisions were made after a week of a failed campaign or suboptimal performance. But live dashboards enable quick, informed decisions for campaign improvements.
Mobile technology helps businesses go beyond impressions. It enables them to analyze commuter behavior through insights such as peak interaction hours, repeat scans from a particular area and engagement trends across various parts of the week. Such analytical information helps marketers refine messaging, timing and creative formats. The result is optimal impact with appreciable numbers.
Brand perception is integral to advertising. What people think of a particular brand matters. But that’s often defined by how a brand is positioned in the market. Using smart technology through a conventional medium indicates the innovative and forward-thinking nature of the brand. Experiences like scanning codes to unlock augmented reality experiences engage prospects more actively. It assures them that the brand they are dealing with or may connect with is aligned with their new-age expectations.
Want to Leverage the Perfect Fusion of Urban Mobility and Digital Marketing?
Prajapati Advertising has got you covered. We are a trusted auto-rickshaw advertising agency in Pune with over a decade of proven experience transforming businesses into brands and nurturing brand perceptions. Our comprehensive support covers everything from initial conceptualization to final execution and continuous optimization to help you accomplish your advertising goals and ROI. So, don’t wait for opportunities to come your way. Instead, create them with us. Call us at +91 99 22 138 138 and move halfway through your journey. We will take care of the rest.
This content is originally posted on: https://prajapatiadvertising.com/