To develop respectability and credibility on
your website, try to include as much financial information as possible. This
can show that you are honest and are not hiding any issues at your company. Sharing information with your customers is a great way to build brand loyalty and increase your overall profit.
Before you develop your site, gather a
team and come up with a concept sketch. This tool is used to form the overview of
what you want your site to look like and can serve as a solid foundation for the detail oriented site that you are about to create.
Set your company's website apart
from the others in your niche by creating a detailed glossary of common terms and phrases used in your industry. For example, if you sell consumer electronics, don't just include a description of the term "modem". Take it to the next
level by defining types of modems, functions of modems and speeds of modems. Become the industry expert. Your customers will thank you, and your competition will envy you.
Use thumbnails to save on loading time. Images are very
important to most websites, but thumbnails actually impress customers. Your site will load much more quickly and easily and it gives your viewers the choice of viewing a full sized image or not. This is especially beneficial if a customer is on your site for
one main reason and doesn't want to wait for everything else to load first.
Conduct a research survey. Use a survey
site and ask consumers what they would actually be interested in seeing from you.
Getting this information from the customers themselves is an often overlooked but brilliant strategy to increasing your customer base. There is no one better to tell you what they want to buy than the buyers themselves.