August 9, 2023 6:26 AM EDT
Measuring social media optimization efforts is essential for businesses to gauge the effectiveness of their online presence and engagement strategies. To accomplish this, companies can employ a range of quantitative and qualitative metrics. Quantitative measurements may include tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and follower growth.
https://en.wikipedia.org/wiki/Social_media_optimization