March 17, 2025 1:12 AM EDT
When it comes to email marketing, businesses often look for the best platform to help them grow their customer base and increase sales. Two of the most popular tools in the market are Klaviyo and MailChimp. Both have their strengths, but how do they compare? In this article, we’ll dive into the features, ease of use, pricing, and more to help you decide which platform might be right for your business. We’ll also look at a key player in retention marketing—Retention Labs—in the conclusion.